The hunter. The angler. The diver. The adventurer. Our community is your market.
Every day, more and more consumers are going digital; whether it’s web surfing, blogging, directory enquiries or social networking, they are engaging and searching for solutions to queries.
African Adventures has always been committed to create engagement platforms for customer-brand interface, learning and socialization. Through our platform we give the opportunity for brands to reach and interact with their target audience through rich content features like video, audio, social media dialogue, articles and good old fashioned push advertising.
We are constantly offering you a balanced mix of permission, push and pull marketing vehicles. By virtue of having a multi-media platform, we figuratively are a mini broadcast centre where you can participate in direction and production of your own content. With this online resource we can pull eyes to your brand from across the universe through the “power of search”.
More compelling is we augment your customers’ online brand experience with the tangible look and feel of a free magazine. Our two platforms stay closely integrated through a QR code. Over and above all these great benefits, the most rewarding is the mutual exchange of information and knowledge between you the advertiser and the target audience. As an advertiser you provide tips on the best tools to use, places to go and things to do, while readers offer you insight into their preferences, habits, location and personalities through tools like analytics, interactive database, online forms and direct social network engagement. We have a vast, unique reader base that continues to grow at a very rapid pace.
Our mobile platforms place you, the advertiser, in the palm of our readers’ hands.
African Adventures Magazine is also available for download to most mobile and tablet devices allowing readers access to rich content and prospective service providers in a number of formats.
Having direct links to your website from ours will allow for a seamless conversion from pull content to sales. You can also directly measure hits from our site to yours, so that the success of your advertising investment can be determined and verified.
This is made possible by built-in analytics and a monitoring system on our site. We have created and offer performance measures and metrics that enable you to monitor, control and adjust your digital strategy accordingly, to give you above optimum marketing returns.
Remember, your customers are our readers.
Every day adventurers log on to our website to experience and interact with our relevant content. The one thing they all have in common is a hunger for information, solutions, products and services relating to improving their general lifestyle, not just confined to the outdoor. Our readers have style, drive cars, watch TV, have homes and live “different” but pretty regular human lives. They are loyal to us because of our connection with them –they are us and we are them- and they also appreciate the constantly evolving, rich content and visuals.
Advertise through African Adventures – and turn our readers into your customers.
It contains all the stats you need to acquaint yourself with the community and the performance of the Africa Adventure platform. Our stats include a definition of Target audience, visits, click-through conversions, Readership Figures, Page Views, duck prints, Costs and much more. Please note that the current stats were gathered prior to the launch of our new SEO driven site. We are systematically tracking the performance of the new site and we’ll publish updated figures regularly for you to monitor the trends and progress of this new resource and your advertising return.
We are very proud to announce that we have received our ABC accreditation.